If you have to cry go outside.

19 Jul 2010

Authors:  ruby boutique

I must admit I am secretly a little obssessed with the MTV reality tv series 'The City' where Kelly Cutrone is the no-bullshit, straight-to-the-point owner of one of the most powerful PR firms in the fashion business; Peoples Revolution. I've just finished reading Kelly's book and believe it is a useful tool for anyone aspiring to work in Fashion or PR and for other young professionals.

"Kelly Cutrone has long been mentoring women on how to make it in one of the most competitive industries in the world. She has kicked people out of fashion shows, forced some of reality television's shiny stars to fire their friends, and built her own company from the ground up. Through it all, she has refused to be anything but herself." - Harper Collins Publishers

The book is small and not incredibly well written, but it does have some valid points for those looking to work in the fashion industry. "If you want to leave work at 6 every day, don't work in fashion and don't aspire to be an entrepreneur." [One of my fave quotes from the book] Kelly reinforces the importance of understanding your own needs and building yourself as a brand "The best thing you can do for your brand early on is to align it with powerful brands that represent your highest aspirations".

This book is also a useful tool for our generation [Gen Y]. Kelly tells of the importance on picking up the phone: "The only reason we email is because we're hiding, but when we hide from our fears instead of facing them, we are unlikely to progress as business people or as human beings".

"Raw, hilarious, shocking, but always the honest truth, If You Have to Cry, Go Outside calls upon you to gather up your courage like an armful of clothes at a McQueen sample sale and follow your sould wherever it takes you." - Harper Collins Publishers

I purchased my copy online www.amazon.com and have a wait list of friends and family dying to borrow my copy!