Sale

JEAN SILK SLIP GEOMETRIC PRINT | Bias cut silk halter midi slip designed in a blue geometric print featuring a keyhole front cut-out and back neck ties. The print contrasts the floaty nature of the fabric and...

JEAN SILK SLIP GEOMETRIC PRINT | Bias cut silk halter midi slip designed in a blue geometric print featuring a keyhole front cut-out and back neck ties. The print contrasts the floaty nature of the fabric and...

JEAN SILK SLIP GEOMETRIC PRINT | Bias cut silk halter midi slip designed in a blue geometric print featuring a keyhole front cut-out and back neck ties. The print contrasts the floaty nature of the fabric and...

JEAN SILK SLIP GEOMETRIC PRINT | Bias cut silk halter midi slip designed in a blue geometric print featuring a keyhole front cut-out and back neck ties. The print contrasts the floaty nature of the fabric and...

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Jean silk slip $329 $109

Final Sale

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Ryder t-shirt $99 $79

Sale

ALLORA COTTON SHIRT WHITE | Oversized crisp white shirt with classic shirt detailing and a large front pocket, now in an organic cotton. This piece is a timeless wardrobe staple that you will wear for...

ALLORA COTTON SHIRT WHITE | Oversized crisp white shirt with classic shirt detailing and a large front pocket, now in an organic cotton. This piece is a timeless wardrobe staple that you will wear for...

ALLORA COTTON SHIRT WHITE | Oversized crisp white shirt with classic shirt detailing and a large front pocket, now in an organic cotton. This piece is a timeless wardrobe staple that you will wear for...

ALLORA COTTON SHIRT WHITE | Oversized crisp white shirt with classic shirt detailing and a large front pocket, now in an organic cotton. This piece is a timeless wardrobe staple that you will wear for...

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Allora cotton shirt $199 $119

Sale

VIDA LINEN DRESS BLUE LINEN GINGHAM | Puff sleeve linen midi dress designed in a blue and white gingham. Turns to reveal a cut-out back that ties at the back neck, and a soft a-line skirt.

VIDA LINEN DRESS BLUE LINEN GINGHAM | Puff sleeve linen midi dress designed in a blue and white gingham. Turns to reveal a cut-out back that ties at the back neck, and a soft a-line skirt.

VIDA LINEN DRESS BLUE LINEN GINGHAM | Puff sleeve linen midi dress designed in a blue and white gingham. Turns to reveal a cut-out back that ties at the back neck, and a soft a-line skirt.

VIDA LINEN DRESS BLUE LINEN GINGHAM | Puff sleeve linen midi dress designed in a blue and white gingham. Turns to reveal a cut-out back that ties at the back neck, and a soft a-line skirt.

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Vida linen dress $239 $129

Final Sale

FIREBIRD BODICE WOODSMOKE | Bodice style top with pleated detail down the front, crafted in a crepe fabric that adds to the structure of the piece. In a strapless silhouette, this piece is darted...

FIREBIRD BODICE WOODSMOKE | Bodice style top with pleated detail down the front, crafted in a crepe fabric that adds to the structure of the piece. In a strapless silhouette, this piece is darted...

FIREBIRD BODICE WOODSMOKE | Bodice style top with pleated detail down the front, crafted in a crepe fabric that adds to the structure of the piece. In a strapless silhouette, this piece is darted...

FIREBIRD BODICE WOODSMOKE | Bodice style top with pleated detail down the front, crafted in a crepe fabric that adds to the structure of the piece. In a strapless silhouette, this piece is darted...

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Firebird bodice $229 $129

+2

Sale

BETTINA COTTON TOP GREEN STRIPE | One shoulder cotton top with tie side gathering that can be cinched to adjust the length. The asymmetrical shape creates structure, while the peplum ruffle at the bottom hem adds...

BETTINA COTTON TOP GREEN STRIPE | One shoulder cotton top with tie side gathering that can be cinched to adjust the length. The asymmetrical shape creates structure, while the peplum ruffle at the bottom hem adds...

BETTINA COTTON TOP GREEN STRIPE | One shoulder cotton top with tie side gathering that can be cinched to adjust the length. The asymmetrical shape creates structure, while the peplum ruffle at the bottom hem adds...

BETTINA COTTON TOP GREEN STRIPE | One shoulder cotton top with tie side gathering that can be cinched to adjust the length. The asymmetrical shape creates structure, while the peplum ruffle at the bottom hem adds...

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Bettina cotton top $209 $149

Sale

PRISM MIDI SKIRT LIME GINGHAM | Wrap midi skirt designed in a seersucker textured lime gingham. This skirt is versatile in that it can be worn low or high-waisted, depending on how you tie it.

PRISM MIDI SKIRT LIME GINGHAM | Wrap midi skirt designed in a seersucker textured lime gingham. This skirt is versatile in that it can be worn low or high-waisted, depending on how you tie it.

PRISM MIDI SKIRT LIME GINGHAM | Wrap midi skirt designed in a seersucker textured lime gingham. This skirt is versatile in that it can be worn low or high-waisted, depending on how you tie it.

PRISM MIDI SKIRT LIME GINGHAM | Wrap midi skirt designed in a seersucker textured lime gingham. This skirt is versatile in that it can be worn low or high-waisted, depending on how you tie it.

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Prism midi skirt $179 $139

Sale

RYDER SHIRT RYDER PRINT | An ode to our much-loved collab with artist Ryder Jones. Longsleeve cotton shirt with printed Resort 23 graphics. The perfect summer layering piece. Make it a set with the Ryder...

RYDER SHIRT RYDER PRINT | An ode to our much-loved collab with artist Ryder Jones. Longsleeve cotton shirt with printed Resort 23 graphics. The perfect summer layering piece. Make it a set with the Ryder...

RYDER SHIRT RYDER PRINT | An ode to our much-loved collab with artist Ryder Jones. Longsleeve cotton shirt with printed Resort 23 graphics. The perfect summer layering piece. Make it a set with the Ryder...

RYDER SHIRT RYDER PRINT | An ode to our much-loved collab with artist Ryder Jones. Longsleeve cotton shirt with printed Resort 23 graphics. The perfect summer layering piece. Make it a set with the Ryder...

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Ryder shirt $209 $139

Sale

RAFFIA DENIM SKIRT JAVA | Straight fit midi skirt cut from a mid-weight denim in a washed java colour. A timeless staple that features a front split for movement and pockets to house your essentials.

RAFFIA DENIM SKIRT JAVA | Straight fit midi skirt cut from a mid-weight denim in a washed java colour. A timeless staple that features a front split for movement and pockets to house your essentials.

RAFFIA DENIM SKIRT JAVA | Straight fit midi skirt cut from a mid-weight denim in a washed java colour. A timeless staple that features a front split for movement and pockets to house your essentials.

RAFFIA DENIM SKIRT JAVA | Straight fit midi skirt cut from a mid-weight denim in a washed java colour. A timeless staple that features a front split for movement and pockets to house your essentials.

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Raffia denim skirt $239 $129

Sale

ARIEL MINI DRESS WHITE | Sleeveless white cotton dress with a ruched body. This dress has a dropped waist that falls to a full gathered mini skirt.

ARIEL MINI DRESS WHITE | Sleeveless white cotton dress with a ruched body. This dress has a dropped waist that falls to a full gathered mini skirt.

ARIEL MINI DRESS WHITE | Sleeveless white cotton dress with a ruched body. This dress has a dropped waist that falls to a full gathered mini skirt.

ARIEL MINI DRESS WHITE | Sleeveless white cotton dress with a ruched body. This dress has a dropped waist that falls to a full gathered mini skirt.

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Ariel mini dress $249 $119

Sale

PAMELA CROCHET DRESS WHITE | Tank-style crochet maxi dress in a soft white cotton. Features ribbing around the round neckline and arms, finished off with a bold daisy at the centre front.

PAMELA CROCHET DRESS WHITE | Tank-style crochet maxi dress in a soft white cotton. Features ribbing around the round neckline and arms, finished off with a bold daisy at the centre front.

PAMELA CROCHET DRESS WHITE | Tank-style crochet maxi dress in a soft white cotton. Features ribbing around the round neckline and arms, finished off with a bold daisy at the centre front.

PAMELA CROCHET DRESS WHITE | Tank-style crochet maxi dress in a soft white cotton. Features ribbing around the round neckline and arms, finished off with a bold daisy at the centre front.

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Pamela crochet dress $149 $79

Sale

CECE BODICE MAZE | Sleeveless bodice-style top designed in a khaki and cream maze print on a mid-weight cotton drill fabric. Features a sweetheart neckline and paneling down the body that gives this top...

CECE BODICE MAZE | Sleeveless bodice-style top designed in a khaki and cream maze print on a mid-weight cotton drill fabric. Features a sweetheart neckline and paneling down the body that gives this top...

CECE BODICE MAZE | Sleeveless bodice-style top designed in a khaki and cream maze print on a mid-weight cotton drill fabric. Features a sweetheart neckline and paneling down the body that gives this top...

CECE BODICE MAZE | Sleeveless bodice-style top designed in a khaki and cream maze print on a mid-weight cotton drill fabric. Features a sweetheart neckline and paneling down the body that gives this top...

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Cece bodice $189 $139

Sale

PAMELA CROCHET TOP WHITE | Crochet longsleeve top designed in a super soft white cotton. Features ribbing around the round neckline, finished off with a bold daisy at the centre front.

PAMELA CROCHET TOP WHITE | Crochet longsleeve top designed in a super soft white cotton. Features ribbing around the round neckline, finished off with a bold daisy at the centre front.

PAMELA CROCHET TOP WHITE | Crochet longsleeve top designed in a super soft white cotton. Features ribbing around the round neckline, finished off with a bold daisy at the centre front.

PAMELA CROCHET TOP WHITE | Crochet longsleeve top designed in a super soft white cotton. Features ribbing around the round neckline, finished off with a bold daisy at the centre front.

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Pamela crochet top $199 $99

shop sale

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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MATILDA CARDIGAN CHERRY | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN CHERRY | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN CHERRY | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN CHERRY | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

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Matilda cardigan $299

+2

Pre-Order

MATILDA CARDIGAN PINK | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN PINK | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN PINK | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN PINK | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

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Matilda cardigan $299

+2

MATILDA CARDIGAN KHAKI | Button down cardigan with gold metallic dome buttons and a slightly puff shouldered silhouette. This cardigan features an exaggerated flute cuff crafted in a chunky mohair wool blend.

MATILDA CARDIGAN KHAKI | Button down cardigan with gold metallic dome buttons and a slightly puff shouldered silhouette. This cardigan features an exaggerated flute cuff crafted in a chunky mohair wool blend.

MATILDA CARDIGAN KHAKI | Button down cardigan with gold metallic dome buttons and a slightly puff shouldered silhouette. This cardigan features an exaggerated flute cuff crafted in a chunky mohair wool blend.

MATILDA CARDIGAN KHAKI | Button down cardigan with gold metallic dome buttons and a slightly puff shouldered silhouette. This cardigan features an exaggerated flute cuff crafted in a chunky mohair wool blend.

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Matilda cardigan $299

+2

Pre-Order

MATILDA CARDIGAN BLACK | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN BLACK | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN BLACK | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN BLACK | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

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Matilda cardigan $299

+2

Pre-Order

MATILDA CARDIGAN HAZELNUT | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN HAZELNUT | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN HAZELNUT | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

MATILDA CARDIGAN HAZELNUT | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky mohair and wool blend.

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Matilda cardigan $299

+2

Pre-Order

MATILDA CARDIGAN INK | Button down cardigan with gold metallic dome buttons and a slightly puff shouldered silhouette. This cardigan features an exaggerated flute cuff crafted in a chunky alpaca and wool blend.

MATILDA CARDIGAN INK | Button down cardigan with gold metallic dome buttons and a slightly puff shouldered silhouette. This cardigan features an exaggerated flute cuff crafted in a chunky alpaca and wool blend.

MATILDA CARDIGAN INK | Button down cardigan with gold metallic dome buttons and a slightly puff shouldered silhouette. This cardigan features an exaggerated flute cuff crafted in a chunky alpaca and wool blend.

MATILDA CARDIGAN INK | Button down cardigan with gold metallic dome buttons and a slightly puff shouldered silhouette. This cardigan features an exaggerated flute cuff crafted in a chunky alpaca and wool blend.

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Matilda cardigan $299

+2

Pre-Order

MATILDA CARDIGAN SAPPHIRE |
Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky alpaca and wool blend.

MATILDA CARDIGAN SAPPHIRE |
Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky alpaca and wool blend.

MATILDA CARDIGAN SAPPHIRE |
Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky alpaca and wool blend.

MATILDA CARDIGAN SAPPHIRE |
Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky alpaca and wool blend.

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Matilda cardigan $299

+2

dream #RUBETTES

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RUBY Says Recycle

Sophie Delezio, Keynote Speaker

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Sophie Delezio, Keynote Speaker

Liam Patterns x Geo Knits Slow Knitting Workshop

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Liam Patterns x Geo Knits Slow Knitting Workshop

TAKE B_ACK FRIDAY x RUBY SAYS RECYCLE PILOT: AYE AYE, CAPTAIN!

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TAKE B_ACK FRIDAY x RUBY SAYS RECYCLE PILOT: AYE AYE, CAPTAIN!

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